Gold Cup opener creates backlash against beer advertisements
By ONANTZIN News
2011-06-06
Los Angeles, CA -- While fathers, sons, and daughters celebrate Mexico's dominant win over El Salvador in this weekend's Gold Cup match, many Latina mothers are outraged at advertisers for their culture of "disrespect and profit-driven recklessness" towards their husbands and kids.
Their anger stems from a group of dasher-board ads placed next to the Salvadorian goal during the game on Sunday, which advertised Bud Light, Ford, Bud Light, Sprint, Bud Light, Bud Light, Sprint, and State Farm Insurance - in that order. Seemingly normal ads to most consumers, Latina mothers accuse the advertising agencies of sending a dangerous message to their impressionable children and, as they put it, their "easily persuaded husbands".
"It's hard enough tolerating all those idiotic beer commercials aimed at my husband", said Lorena Martinez, a wife and mother of two, "but this time they've outdone themselves". "If I get this correctly, they want my husband to drink their toxic Bud Light, jump on his Ford truck and go for a drive, drink another Bud Light, make a phone call or text behind the wheel, drink some more, and then call his State Farm insurance company when he gets into an accident! Those are the exact things I've been telling him NOT to do in that order!".
"It's outrageous, the nerve these advertisers have", added another mother, who also said she was furious at the CONCACAF and Univision for not putting any restrictions on how the ads are placed, and for not making even a semblance of an attempt at protecting the Latino Community. "Latinos are like fish in water during the Gold Cup," she concluded "and Univision and others just sit there and watch as the advertising sharks come in to devour us".
In response to the accusations, Bud Light and Sprint issued a joint statement saying: "We don't promote reckless driving - just reckless drinking and texting".